Bondi 6:20am | Dubbed 'the new Perth' - Sol Bondi 6:20am | Dubbed 'the new Perth' - Sol Image No. 10278 Buy Print

Stitches 5th February 2009

A slight hint of SE swell was pumping the odd 2 footer out at Bondi earlier today – quite surprised. The tide was high at sunrise making the swell slap on the shore – full as a boot.

As the tide pulled out it looked like the left was working subtly. What a nice day though! Ridiculously good weather at present – best wag work and join the other 10,000 people hitting the beach.

The winds will blow 25 knots (NE) flipping the swell source back to NE from SE tomorrow (and the water temps will chill).

Surfstitch

You may have seen this new website around the traps – Surfstitch..They’ve been marketing their launch pretty hard on all major surf sites. What is it? It’s not what you get after kissing the reef at HT’s – it’s a new online surf shop with over 4,000 products online. All major brands are available… Let’s face it – we all hate shopping in malls View Surfstitch

PS – I totally stuffed up my camera settings for the water shots today (half asleep) – please excuse the punterish blurriness.

Bondi 7:20am | Blurred shot - but how about that..a tube Bondi 7:20am | Blurred shot - but how about that..a tube Image No. 10276 Buy Print
Bondi 6:05am | Sunrise chats Bondi 6:05am | Sunrise chats Image No. 10279 Buy Print
Bondi 7:30am | Little left with some bootie Bondi 7:30am | Little left with some bootie Image No. 10277 Buy Print
Bondi 6:30am | Mal rider backin' down the line Bondi 6:30am | Mal rider backin' down the line Image No. 10280 Buy Print
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Comments

Ben Pullinger said |

Your pics look perfectly normal after 8 longnecks

Ryan Barry said |

hadn’t noticed any blurrishness ’til you said ;)

Uge said |

They are normally a lot clearer than today’s shots – ten fold.
have good day. uge

Jeremy Ingall said |

Eugene

We have corresponded briefly before re photographic equipment but not for some time. I just want to say that I have grown DEPENDENT upon receiving my daily Aquabumps email. I am an investment banker and in these extraordinarily challenging times, you cannot imagine how therapeutic it is for me to spend a minute or so casting my eyes over the waves, the water, the surfers and not to forget, the beach babes you capture in your lense(s). Some of the photography is simply awesome and I have successfully recruited friends of mine who live as far away as Boston to also subscribe and enjoy the daily ritual!!!

Keep up the great work

Jeremy Ingall

sixchannel said |

Nice angle on 10277… I like the way it all goes a bit Monet on the left… dunno if that’s jpeg compression not handling the edges but hey… it looks cool!

Somewhat sadly, Surfstitch are little more than a front for Rip Curl and Billabong, and those companies attempts to “stitch up” the online market ( nice pun, don’t you think? ). The whole “two guys from the northern beaches” story they are peddling is an insult to people’s intelligence… this has six figure MacBank backing ( they also own Surf Hardware International… e.g. FCS / Gorilla Grip brands ) if the rumours are to be believed. Go to the Rip Curl website and click on “buy online now” and see where it leads.. then try the same thing on the Rusty, FCS, Otis Eyewear or Palmer’s Surf websites. Nuthin’ suss there… huh? This IS their online store… with all the anti-competition and retail price maintenance bundled up nicely in one convinient location.

As you can imagine, when the business plan for this little venture was floated back in ‘06 times were much rosier in retail. I would say the monthly sales targets mooted back then are now a pipe dream, given the pending economic maelstrom.

It’s not surprising Surfstitch have been marketing hard… they have some of the deepest pockets behind fashion retail globally propping them up. We can only hope this bold experiment fails, opening up opportunities for independant stores to get in and start selling these brands at prices that aren’t artificially inflated by surfing’s cartels.

In the meantime, you’ll find ebay and online sellers in the US that can ship the same brands to Aus in as little as 5 days for below Australian retail. =)

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