What is Aquabumps?

Aquabumps parades images of waves, surfers (good and bad), hot morning joggers and stunning beaches.

The imagery is compiled with concise surf reports detailing temperatures, winds, tides and forecasts for the upcoming week.  And that’s just the start… throw in some relevant news, opinions on what’s hot and what’s not, news releases, cool parties and you’ve got yourself a daily Aquabumps report.

Watch Aquabumps on SUNDAY program


how it works

Aquabumps is a daily documentary of Australian beaches between the hours of 6am and 7am where digital photos are shot and then collated into a daily report which is emailed to over 20,000 loyal subscribers (as of August 2006 and growing). The email report is in HTML format so you don’t have to open any attachments, it should all just appear directly in your email program.

Subscribing to Aquabumps reports is free, which lures subscribers from all over the globe to join in and share a glimpse of the Australian beach lifestyle.  Even if they’re 1000 miles from any ocean – they simply love it.

If you would like to SUBSCRIBE to the Aquabumps email reports, just type your email address into the box provided in the top right hand corner of this page! You will then receive reports every weekday morning at around 10am (sometimes earlier, sometimes later).

escapism

Aquabumps is often explained as ‘escapism’… It’s 10:30am at work and you’re in the middle of cranking out a boardroom report for the end of financial year (dang – excitement), you’re in ya suit twiddling your pen when BOOM! the Aquabumps report hits your inbox providing a 30 second aquatic escape. You then check out the sunrise pics, read the days surf conditions and plan your working week around the surf forecast.  Often there is also something to win or a special offer from an Aquabumps sponsor.

the website

The Aquabumps website is a hive of activity – housing party snaps, surf trips from out of town, bikini contests (yeoow), community based notices, subscriber mugshots, popular photos and the latest news around town.

The Aquabumps website has been a connecting link between crew aged between 20 – 40 (and even older), informing them of things they need to know about…where the next Bondi board riders comp is, when the next mega Wonderland party is on, or just general advice on where to buy a new board for beginners.

Every morning is different…different wave heights, different winds, different temperatures… it’s always a surprise what happens in the early hours of the morning. Everything is documented in the Aquabumps reports, as well as a side column of upcoming events.

we like things looking good

Aesthetics are important to the bumps crew. We like things that look good.  Good photography, smart email layouts, clean edgy website designs and usable interfaces. We refrain from cluttering our content with tacky advertising, flashing logos and dorky graphics.  Daily emails are short and sweet. A digestible format suitable for a 30 second break…

Aquabumps is designed and maintained by Uge (pronounced Yooj), ex-Creative Director from the Eclipse group, a Deloitte business that focused on large scale web development projects such as Holden.com and claytonutz.com to name just a few.  Aquabumps is a combination of 3 passions for Uge – photography, design and surfing. Uge has been shooting pics since he was 9 years old and surfing for 15 years.

quality photography

Ocean and surfing photography is the passion that drives Aquabumps.  Unlike other surfing/beach related websites, Aquabumps has a thirst for capturing the essence of surfing through new innovative angles, moody dawn lighting and underwater shooting.  Our goal is to shoot images that stirs emotions in our audience, whether it be a keen surfer frothn’ over a sucky tube or a glorious, warm sunrise photo.

advertising on aquabumps

Feedback from the Aquabumps audience has told us that they enjoy the clutter free, relatively non commercial aspect of the website. However, Aquabumps is a business (as of April 2004) and needs to survive financially which is why we run advertising.

In trying to preserve the experience of Aquabumps, advertising is subtle, relevant, uncluttered and targeted, reaching a highly sought after crew of people.  Advertising is totally integrated into the daily reports seamlessly – so you won’t find ‘in ya face’ stuff here.

151 Curlewis Street, Bondi Beach. View Map.
Telephone +61 2 9130 7788 10am to 6pm most days

Recent Shoots

Lessons with Layne Beachley at Bondi
Lessons with Layne Beachley at Bondi
Corporate surf day with Layne Beachley, 7 x world champion surfer. Could not have rained more.
The Best of 2009
The Best of 2009
Here is my favourite images from 2009.
Miss Bondi Finals 2009
Miss Bondi Finals 2009
Bondi's 1st lady has been crowned for 2009
Miss Bondi Heat 2 ‘09
Miss Bondi Heat 2 ‘09
Yep, heat 2 of 2009 Miss Bondi search.
Miss Bondi ‘09 Heat 1
Miss Bondi ‘09 Heat 1
It's that time of year again, the search for Bondi's first lady.
Aerial Shots from FIJI 2009
Aerial Shots from FIJI 2009
Aerial photography from Fiji last week. Magic.
Airborne Opening Night
Airborne Opening Night
New aerial exhibition shot above Bondi launched last night.
Macaronis, Mentawais with the Sth Africans
Macaronis, Mentawais with the Sth Africans
Few good waves at Maccas, Mentawais with the crew from Durban.

Latest News

?>