We had the pleasure of experiencing the newest addition to the Mercedes-Benz family, the new electric EQC
Mercedes-Benz has a long relationship with the art world
In 1977, the parent company Daimler established the Daimler art collection now comprising more than 3000 works by 650 international artists, so employees would be inspired by their daily encounters with art.
Photographed both in our neighbourhood of Bondi and alongside the sea in Clovelly at sunrise, we set out to showcase the beauty of the EQC. It’s known for its emotional experience to drive, sustainable mobility and emission free driving. Best of all, 100 components have been produced from renewable sources such as hemp, wool, cotton, paper and natural rubbers – things that we here at Aquabumps are passionate about.
We hope you enjoy our creative take on the future of cars – thanks Mercedes-Benz.
These associations should come as no surprise. Those who visit the Mercedes-Benz museum in Stuttgart quickly realise that Mercedes-Benz in it various iterations, has been an ongoing art project for 120 years.
During the last 4 decades Mercedes-Benz have collaborated with many artists who have used the used the brand’s vehicles as inspiration for their own awe-inspiring works of Art. The most famous example is a series called ‘Cars’ painted by Andy Warhol in 1986. A German art dealer, Hans Meyer, commissioned the first painting – which was based on a photograph of a 300 SL Coupé to mark 100 years since the invention of the car. Mercedes Benz was so thrilled by the result that it commissioned an entire series to trace the Mercedes-Benz History.
Based on this long history with the art world, our opportunity to both experience the new Mercedes-Benz EQC and create a piece of art inspired by iconic collaborators such as Andy Warhol, led us to wrapping the EQC with one of our images – Tinnies.
Nature, and our love of the ocean and being close to it, set the scene for both the wrap and the shoot – captured by our founding photographer Eugene Tan.
Words: Debbie Tan
Photographer: Eugene Tan